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September 1, 2011 10 Comments

Wall Street Journal article on new plus-size fit technology

Press

Photo by conform / by BY-NC-SA 2.0

I chatted with a Wall Street Journal reporter this week for an article called Project Plus-Size: Retailers Put New Focus On Getting the Fit Right; An Hourglass Shape, High Waists Are Key. Hopefully you can see the article. If it’s behind a pay wall, I apologize for taunting you. My bit is at the very beginning so you don’t have to read past the first two paragraphs anyway. Ha! (BTW, that was a joke, not raging egomania. I promise.)

The article is rather interesting even when I’m not in it. It talks about different techniques fashion designers are using to try to please plus-sized shoppers. I bought a sewing machine a few years ago and sewed several baggy, asymmetrical shirts before losing interest. I think I was watching too much Project Runway at the time. In addition to a big credit card charge the experience gave me an appreciation for the craft of clothing design. Sewing is an art as much as a science.

Anyway, the reporter was very nice and she even fact-checked her article. Very fancy! She also got all the facts right on first time, and she spelled my name correctly. I bet that’s why she works at the Wall Street Journal whereas I wait for people to point out typos in my blog entries.

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Leave a Comment (10) Read more about: clothing, fashion, fashion bug, igigi, lane bryant, media, pants, plus sized, sewing, wall street journal

Jennette Fulda is the author of:

Chocolate & Vicodin: My Quest for Relief from the Headache that Wouldn't Go Away

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Comments

  1. Emmie says

    September 1, 2011 at 9:20 am

    hooray for a press mention! As a clothes whore (I embrace it) – it’s crazy to me to think that all designers think they can fit all body types with 1 shape.

    Reply
  2. Lady Jessop says

    September 1, 2011 at 2:25 pm

    Luckily the pay wall was low enough for us to see your participation. 🙂 And by the sound of the title I hope it means that we will start seeing pants that actually have a waistband at the WAIST instead of the hips. I am so over wearing jeans that show my butt crack everytime I sit down.

    Reply
  3. Rah says

    September 1, 2011 at 4:39 pm

    Nice mention! Like Emmie, I totally REJECT their high-waist idea–many of us do not look good in empire waisted designs! To think that everyone looks good in any given style is ridiculous.

    Reply
  4. Rebecca in SoCal says

    September 1, 2011 at 6:26 pm

    It was behind a pay wall, but not only the first two paragraphs, but your name in the next sentence were there.

    I, too, look forward to different shapes for plus sizes. I DO have a waist, and usually have to take darts in the waist of pants. However, I have friends with completely different body types. Any book you find about plus-size style first lays out the body types, then goes on to specify fashions. If designers want their names on plus clothing, they need to pay attention to that!

    Reply
  5. phyllis punta gorda says

    September 2, 2011 at 8:31 am

    Congrats on press mention!! I did google search and found whole article in a cache here is link..

    http://webcache.googleusercontent.com/search?q=cache:auc_aEim1nAJ:online.wsj.com/article/SB10001424053111904332804576540650673343320.html+Project+Plus-Size&cd=2&hl=en&ct=clnk&gl=us

    Reply
  6. Heather says

    September 2, 2011 at 12:27 pm

    Coming from a background in PR, I must say that you can’t get much better than the WSJ. Congrats!! 🙂

    Reply
  7. LisaM says

    September 2, 2011 at 10:02 pm

    Here’s another link where you can read the whole thing. http://online.wsj.com/article/SB10001424053111904332804576540650673343320.html

    (If this doesn’t work, do a Google news search for “project plus-size”)
    The only problem I have with the article is the big emphasis on built-in shapewear. Puh-lease, I’m old enough to remember being a kid and witnessing all the varicose veins caused by adult women wearing girdles all day. What’s wrong with having a lovely round tummy and letting it show?

    Reply
  8. Charlie Hills says

    September 5, 2011 at 11:06 am

    Hey, you moved! Like . . . months ago. I really need to get out more. I like the new look/approach. 🙂

    Reply
  9. Hundretta Pounds says

    September 5, 2011 at 7:19 pm

    I loved this article because plus size clothes have made me so anger for so long. I’m glad someone is recognizing that you can’t just add more fabric to make larger clothes. A woman’s shape is complicated, at any size!

    Reply
  10. Shannon says

    September 14, 2011 at 8:04 pm

    I actually read the article in print, meant to comment and then completely forgot until just this minute. Well quoted and well done!

    Reply

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