I was walking by the seafood department of my local Harris-Teeter grocery store earlier this month and saw this:
Is this or is this not a button that is begging to be pushed? The bright red color, the arrows pointing at the button, and the oversized text taunt me every time I stroll past. It makes me start to hum that Salt N’ Pepa song, “Push It.” I so badly want to reach out and push this button.
I have never ordered anything from the seafood counter, so I doubt I will ever have a legitimate reason for pushing the big red button. Yet, just looking at the picture makes me want to go the grocery store, press the button and run away. I’d like to imagine it would set off a siren and drop confetti from the ceiling or launch fireworks or something similarly spectacular. More likely it would just summon a guy in a hairnet to the counter.
I sort of wonder if this button is part of a psychology experiment instead of an effort to provide better service. I imagine there must be plenty of kids walking by who jab their sticky little fingers at it. I am showing my age here, but it reminds me of The Big Green Button web page from yesteryear, which is apparently still online. This is just the real world equivalent. Don’t push the button!